SUKHIBA, a Kenyan commerce and CRM platform, has successfully completed a $1.55 million seed extension round led by EQ2 Ventures. This latest funding round saw participation from top-tier investors including Accion Venture Lab, Musha Ventures, Quona Capital, and existing investor CRE Ventures. The funds will be instrumental in scaling SUKHIBA’s operations and enhancing its SaaS platform.
Founded in 2021 by Ananth Raj Gudipati and Abhinav Reddy, SUKHIBA leverages the widespread use of WhatsApp to facilitate conversational commerce and CRM solutions. Targeting emerging markets, the platform helps medium and large enterprises improve sales and retention by integrating with the popular messaging app.
SUKHIBA’s approach aims to bridge gaps between brands, manufacturers, distributors, and customers, utilizing WhatsApp’s ubiquity to connect these stakeholders more effectively. The recent funding will enable the company to scale its operations and expand its service offerings to better meet the needs of its growing customer base.
Since its inception, SUKHIBA has experienced notable growth, now operating in eight markets across Africa and India. The platform supports more than 35,000 SMEs in purchasing products and services through its merchant partners. SUKHIBA’s ability to seamlessly integrate with various payment systems and ERP platforms, such as SAP, ERPNext, Shopify, and WooCommerce, is key to its scalability.
Ananth Gudipati, Co-Founder and CEO of SUKHIBA, emphasized the significance of the seed extension in enhancing their platform and expanding their reach. The new funds will drive the company’s mission to support manufacturers, distributors, and direct-to-consumer brands in emerging markets.
Manish Phulwani, Associate Director at EQ2 Ventures, highlighted the confidence in SUKHIBA’s execution and product vision. The follow-on investment reflects a strong belief in SUKHIBA’s potential to transform business and consumer transactions through WhatsApp, signaling a promising future for the platform.
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