
Safaricom Unveils Credit, Savings to Grow M-PESA Ethiopia
Safaricom is doubling down on its commitment to Ethiopia with plans to introduce savings and credit products via its M-PESA platform, aiming to unlock greater value in a market where traction has been slow. Since launching in August 2023, M-PESA has yet to replicate its success in Kenya, with earnings still modest despite Ethiopia’s vast…