M-PESA Ethiopia Launches ‘Arada Enhun’ Campaign to Boost Digital Payments.
M-PESA Ethiopia has launched “Arada Enhun,” a 90-day national merchant promotion offering up to ETB 1 million in prizes and rewards as it seeks to accelerate digital payment adoption and expand digital commerce across the country. The promotion is designed to recognise and reward eligible M-PESA merchants for increasing their acceptance of digital payments and…
