Havas Introduces Global E-Commerce Services Across Africa
Havas Africa has officially launched Havas Market, its strategic full-service e-commerce offering designed to transform the shopping experience for consumers. The initiative is focused on optimizing the entire path to purchase, providing brands with best-in-class services that drive growth across various retail channels, including direct-to-consumer platforms, retailer marketplaces, and in-store purchases. Havas Market aims to empower brands by unlocking the full potential of commerce, driving incremental revenue, and improving their bottom line.