Kenyans Lead Global Use of Short-form Videos for News
A recent survey conducted by the Reuters Institute reveals that a staggering 94 percent of Kenyans consume short-form online news videos weekly, surpassing global averages and outpacing countries like the US. Short-form videos, typically ranging from five to 90 seconds in duration, have become increasingly popular on platforms like Instagram, TikTok, and YouTube, catering to users’ shorter attention spans.
