MTN South Sudan has officially launched its new MoMo campaign, “Mata fekir,” a mobile money initiative designed to transform financial access and inclusion in one of Africa’s least-banked nations. The launch event, held at the Pyramid Continental Hotel in Juba, brought together government regulators, financial institutions, and private sector leaders, marking a critical milestone in the country’s digital finance journey.
The Mata fekir campaign is aimed at simplifying transactions, encouraging savings, empowering communities, and broadening access to financial services across South Sudan. With over one billion registered mobile money accounts worldwide in 2024 and Africa driving more than 70% of transactions valued at US\$1.1 trillion, MTN’s move underscores the continent’s central role in shaping the future of mobile money.
At the event, MTN Fintech CEO Francis Matseketsa emphasized that Mata fekir is about empowering individuals to take control of their finances. He noted that the campaign gives people confidence to manage money, grow businesses, and plan for the future using technology that is already accessible to them. This focus aligns with MTN’s broader fintech vision of creating inclusive financial ecosystems across Africa.
MTN South Sudan CEO, Mapula Bodibe, reaffirmed the operator’s strong commitment to tackling financial exclusion. She stressed that collaboration with regulators, merchants, and communities is vital to driving awareness, education, and adoption of MoMo services. With support from MTN Fintech, which boasts 72.5 million active users, and MTN Group’s 293 million subscribers, the initiative is positioned as a powerful tool for economic transformation.
The campaign also received praise from government officials, who highlighted its importance in integrating the unbanked into the mainstream economy. Papiti Okwaci, Director of Technical Services at the National Communications Authority, described the initiative as a milestone for South Sudan, stating that access to financial services is no longer a privilege but a necessity for economic growth and social empowerment.
Despite challenges such as liquidity shortages that may affect cash withdrawals, MTN reiterated its commitment to working with partners to deliver a reliable MoMo experience. As mobile money continues to reshape Africa’s economies, MTN’s Mata fekir campaign is set to play a pivotal role in bridging financial gaps, unlocking opportunities, and laying the foundation for inclusive growth in South Sudan.
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