Havas has expanded its presence in Africa with the launch of Havas Play, a platform designed to connect brands with passionate fan communities and drive business growth across the continent. With expertise in sponsorships, partnerships, experiential marketing, social media, influencers, and branded content, Havas Play aims to revolutionize brand engagement by embedding businesses into the heart of culture, entertainment, and sports.
The expansion marks a significant step in Havas’ global strategy, reinforcing its commitment to creating deep, meaningful connections between brands and consumers. With a team of over 500 experts across 20+ countries, Havas Play brings a wealth of experience in delivering high-impact activations for global brands. The launch in Africa opens new opportunities for companies looking to engage with some of the world’s most vibrant and dedicated audiences.
Renata Spackova, Chief Operating Officer of New Core Business at Havas, emphasized that the move is about more than just growth—it is about shaping the future of fandom on a global scale. Having already established itself in key markets such as the United States, the United Kingdom, Australia, France, India, Spain, and China, Havas Play now sets its sights on Africa’s dynamic and rapidly evolving media and entertainment landscape.
Provit Chemmani, CEO of Havas Africa, highlighted the transformative potential of Havas Play, stating that the initiative is not just about advertising but about embedding brands into the fabric of music, sports, and gaming. Africa’s deeply rooted cultural and entertainment industries present immense opportunities for brands to integrate themselves seamlessly into the passions of local audiences.
According to the Africa Entertainment and Media Outlook 2024-2028 report by PwC, entertainment and media revenues in key African markets are expected to grow significantly. Between 2023 and 2028, Kenya’s E&M revenue is projected to increase from $3.8 billion to $4.8 billion, South Africa’s from $16.1 billion to $19.8 billion, and Nigeria’s from $9.0 billion to $13.6 billion. This growth underscores the continent’s potential as a prime investment destination for global brands looking to expand their influence.
With the launch of Havas Play in Africa, the global communications group is making a bold statement about the future of brand engagement on the continent. By leveraging expertise in experiential marketing and strategic partnerships, Havas Play is set to redefine how brands interact with African audiences, transforming consumer engagement into immersive, culturally rich experiences that drive long-term loyalty and business success.
#HavasPlay #BrandEngagement #MarketingInnovation #EntertainmentMarketing #AfricaBusiness #ConsumerExperience #MediaGrowth
