Havas Africa has officially launched Havas Market, its strategic full-service e-commerce offering designed to transform the shopping experience for consumers. The initiative is focused on optimizing the entire path to purchase, providing brands with best-in-class services that drive growth across various retail channels, including direct-to-consumer platforms, retailer marketplaces, and in-store purchases. Havas Market aims to empower brands by unlocking the full potential of commerce, driving incremental revenue, and improving their bottom line.
This new offering comes at a time when e-commerce in Africa is poised for significant growth. According to Statista, e-commerce on the continent is expected to increase by $21.5 billion, or 62.19 percent, between 2024 and 2029. Havas Africa is investing heavily in talent and expertise to provide world-class e-commerce capabilities tailored to the region’s dynamic needs.
Provit Chemmani, CEO of Havas Africa and Global MD CoE India, highlighted the transformative power of e-commerce in Africa’s emerging economies. Chemmani emphasized that at Havas Africa, the mission goes beyond creating digital connections with consumers. The focus is on crafting meaningful experiences that empower both brands and communities, contributing to the growth and success of Africa’s e-commerce and retail media sectors.
Havas Market will support brands across a range of e-commerce services, including consulting, operations, content performance, paid performance, and sales analytics. With a team of experts across Africa and a global network spanning 27 countries, Havas Market is well-positioned to help brands rethink their retail journey and reach an engaged audience in an increasingly competitive landscape. This full-service offering will enable brands to identify the right customers, choose optimal retail platforms, and enhance their presence in retailer marketplaces.
As part of its commitment to providing valuable insights, Havas Africa will also release a report in January 2025, analyzing Black Friday and Cyber Monday e-commerce transactions. This report will offer brands a deeper understanding of consumer shopping behaviors during key retail moments, helping businesses leverage these periods to optimize their e-commerce strategies.
Havas Market is set to revolutionize Africa’s marketing landscape by enabling brands to tap into retail media opportunities at critical points of purchase. By combining cutting-edge technology, strategic expertise, and deep consumer insights, Havas Market is leading the charge in empowering brands to navigate the complexities of this rapidly evolving channel and drive exceptional results.
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