Kenya’s tourism sector has received a significant boost with the arrival of AirAsia X’s inaugural flight from Kuala Lumpur to Nairobi, marking a major milestone in the country’s efforts to attract tourists from Malaysia and the wider Asian market. The flight, D7 101, landed at Jomo Kenyatta International Airport (JKIA) on November 15, carrying over 270 passengers. This direct connection between Southeast Asia and East Africa is expected to foster greater cultural exchange, bolster tourism, and provide vital links for business and trade between the two regions.
The arrival of AirAsia X’s flight underscores Kenya’s growing importance as a regional hub in the global tourism and transport sectors. Tourism and Wildlife Cabinet Secretary, Rebecca Miano, alongside officials from the Kenya Tourism Board and Kenya Airport Authority, were on hand to receive the flight and welcome the visitors. The new route is part of Kenya’s strategy to diversify its tourist source markets and open up fresh avenues for economic growth through increased international travel.
AirAsia X becomes the first low-cost carrier from Southeast Asia to establish a direct air link to Nairobi, positioning Kenya as a key destination for travelers from Malaysia and other countries in the region. According to CS Miano, the direct flight is a testament to Kenya’s growing significance in the global tourism and travel landscape, making it a more accessible destination for international tourists.
“We are delighted to have AirAsia X consider Kenya as a partner for its expansion into Africa. As a country that prides itself on warm hospitality, Kenya looks forward to welcoming more visitors through this new connection,” said CS Miano. The new route is expected to foster closer business, trade, and tourism cooperation between Kenya and Malaysia, enhancing Kenya’s global tourism profile.
AirAsia X’s CEO, Benyamin Ismail, expressed excitement about the new route, which is part of the airline’s broader expansion strategy. “AirAsia X has come a long way since its inception 17 years ago, and the launch of direct flights from Nairobi to Kuala Lumpur with over 70% load factor showcases our commitment to affordable global connectivity. We aim to make it easier for travelers to explore some of the world’s most stunning destinations,” Ismail stated.
The timing of the inaugural flight is especially strategic, as it coincides with the peak festive season, when Kenya typically experiences an influx of tourists. June Chepkemei, CEO of Kenya Tourism Board (KTB), highlighted the importance of this new connection in boosting tourism numbers during this high-demand period. This collaboration between AirAsia X and Kenya opens new horizons for travel and strengthens the country’s position as a top destination in the African tourism market.
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