Safaricom PLC has partnered with Google to provide financial and digital literacy training to small businesses in Migori County, Kenya. This initiative aims to empower local entrepreneurs by equipping them with essential skills and knowledge to effectively manage and grow their businesses. The training covers a comprehensive range of topics, including budgeting, saving strategies, investment opportunities, and an in-depth understanding of various financial products and services.
Peter Ndegwa, CEO of Safaricom PLC, emphasized the importance of this initiative in enhancing entrepreneurs’ decision-making capabilities, ultimately driving long-term economic empowerment within the community. By investing in the skills of local business owners, Safaricom and Google are fostering a more informed and capable entrepreneurial landscape in Migori County.
This training is part of Safaricom’s broader community engagement efforts, which also celebrate the recent achievements of Kepher Okoth, the grand prize winner of the Shine Kenya Shinda Mamilii Kama Bingwa promotion. Okoth, a 24-year-old mechanic, received KES 5 million, along with an additional KES 1 million to support a community project of his choice through the Safaricom Foundation.
In addition to the training initiative, Safaricom is organizing various community engagement activities in Migori, including medical camps, hospital visits, and the renovation of Kitere Primary School in Kanga, which will be funded through the promotion. These community projects aim to create a ripple effect of positive change that extends beyond individual winners to benefit the wider community.
The Shine Kenya promotion has rewarded 30 Kenyans with KES 1 million each weekly, while also providing 2.52 million others with M-PESA cashbacks, data bundles, and airtime. Currently, the 31 community projects chosen by weekly winners are being implemented, ensuring that the impact of the promotion is felt across the region.
Through these initiatives, Safaricom demonstrates its commitment to transforming lives and uplifting communities by making meaningful, strategic investments. This reflects a vision for a brighter, more inclusive future for all Kenyans, emphasizing the vital role of financial literacy in fostering economic growth.
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