Nutanix, a leading hybrid multi-cloud software vendor, has announced a strategic increase in its investments in Africa to address the rising demand for its services across the continent. The company is particularly enthusiastic about the opportunities that Africa presents and has recently appointed Sven Schoenaerts as the channel head for Europe, the Middle East, and Africa.
Sven Schoenaerts highlighted the immense potential of the African market, noting Nutanix’s existing presence in several major countries. The company plans to focus its investments on key regions, including Nigeria, Ghana, Kenya, Ethiopia, and South Africa, to better meet the growing demand for its solutions.
According to Schoenaerts, Nutanix is witnessing strong interest in its offerings and is committed to collaborating with local channel partners to expand its market reach. The company’s goal is to enhance customer success and develop a robust partner ecosystem that will advocate for Nutanix’s solutions in these important markets.
The long-term strategy for Nutanix involves driving incremental growth by focusing on acquiring new clients and expanding its footprint in the hybrid multi-cloud space. This approach aims to support customers throughout their journey in adopting and optimizing hybrid cloud environments.
Nutanix’s increased focus on Africa comes at a time when the market is experiencing shifts due to VMware’s acquisition by Broadcom, positioning Nutanix to capitalize on the resulting opportunities. Schoenaerts, who has been with Nutanix since 2022 and took on his new role in August, will lead these efforts.
As Nutanix continues to invest in and develop its presence in Africa, the company is poised to strengthen its position in the region and contribute to the growth of the hybrid multi-cloud market.
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