NCBA has achieved a notable milestone by advancing seven positions to secure the 85th spot on the list of Africa’s Most Valuable Brands for 2024. This recognition, as reported by Brand Finance, underscores NCBA’s significant presence and influence in the financial sector. Brand Finance is renowned globally for its comprehensive brand valuation and analysis.
As one of Kenya’s leading financial institutions, NCBA ranks as the third-largest bank in the country. According to the Central Bank of Kenya’s Bank Supervision Annual Report for 2023, NCBA commands a substantial 64.5 percent share of the banking sector market as of December 2023. This dominance highlights the bank’s strong market position and its impact on the financial landscape in Kenya.
The new ranking by Brand Finance reflects NCBA’s relentless pursuit of excellence and its unwavering commitment to enhancing customer service. The bank’s improved position in the Brand Finance report signifies its successful strategies in delivering value and maintaining a strong brand presence in a competitive industry.
Brand Finance has evaluated the value of the NCBA brand three times between 2022 and 2024, and the bank has been featured in six different brand rankings. These include prominent listings such as the biggest Kenyan brands and the top brands in Africa, further validating NCBA’s robust market standing.
Each year, Brand Finance assesses thousands of leading brands, publishing nearly 100 reports that rank brands across various sectors and regions. The annual Brand Finance Banking 500 ranking highlights the world’s top 500 most valuable and strongest banking brands, reflecting the critical attributes of strong brand performance.
The key drivers of NCBA’s strong brand performance include its diverse range of products and services, the quality of its digital platforms, excellent customer service, and overall accessibility. This comprehensive approach has cemented NCBA’s position as a prominent player in the banking sector, both in Kenya and across Africa.
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