Kenya and China have solidified their collaboration in the film and theatre sectors with the signing of a Memorandum of Understanding (MoU). This agreement marks a significant milestone following Kenya’s earlier partnership with Hollywood Invention Studios, further positioning Kenya as a prime filming destination. The MoU aims to facilitate joint film productions, promote Kenya as a location for shooting multiple movies, and introduce Chinese films to Kenyan audiences.
The ceremony, themed ‘Kenya, China TV Theatre’, showcased a diverse array of Chinese TV programs, highlighting a rich cultural exchange between the two nations. Jimmy Carter Luo, CEO of StarTimes Media Kenya, expressed enthusiasm about the partnership’s potential impact on both countries’ creative industries. He emphasized that the collaboration will foster content sharing, professional exchanges, and technological innovations between Kenyan and Chinese media entities.
Key dignitaries from both nations attended the event, including Dong Xin, Deputy Minister of the National Radio and Television Administration of China, and Timothy Owase, CEO of the Kenya Film Commission. Dong Xin expressed optimism about the future of Sino-Kenyan cooperation in the audiovisual sector, emphasizing the opportunity to deepen cultural exchange and mutual development through media and entertainment collaborations.
Prof. Edward Kisiang’ani, represented by Judith Munyinyi, highlighted the significance of content exchange between Kenya and China, underscoring its crucial role in advancing the media industry. This partnership, he noted, opens doors for enhanced cultural understanding and creative synergy.
Timothy Owase, CEO of the Kenya Film Commission, underscored the transformative impact of the Kenya-China collaboration on the local film industry. He affirmed the government’s commitment to supporting youth in realizing their talents and accessing job opportunities within the film and arts sectors.
The MoU between Kenya and China signifies a strategic step towards strengthening bilateral relations through cultural diplomacy and creative partnerships. It sets the stage for increased collaboration in film production, talent development, and cultural exchanges, promoting global visibility for Kenya’s diverse landscapes and cultural heritage.
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