Kenya Tourism Board has launched a strategic marketing campaign aimed at boosting tourism within the East African Community (EAC) market. The initiative, announced by KTB CEO June Chepkemei, involves partnering with renowned social media influencers and key media outlets across EAC member countries to enhance destination visibility and ignite travel interests.
Social media personalities and content creators from EAC markets will showcase Kenya’s diverse attractions, spanning from Nairobi and Mt. Kenya to the Maasai Mara, Amboseli, Lake Naivasha, Lake Nakuru, and the Coast. This approach aims to deliver authentic and engaging content that inspires travel aspirations among their followers.
“Influencers play a critical role in destination marketing by delivering authentic, engaging content that sparks desire and travel aspirations among their followers,” said June Chepkemei. The campaign leverages their influence to promote Kenya as a premier travel destination in the region.
Highlighting the potential for growth through regional integration, Chepkemei emphasized that tourist arrivals from EAC source markets have been steadily increasing. The KTB’s strategy aligns with the goals set during the 2023 East African Regional Tourism Expo and the Magical Kenya Tourism Expo, focusing on enhancing collaboration and adopting an integrated tourism marketing strategy.
The East African region has set ambitious targets to attract over 14 million international tourists annually by 2025, up from 7.2 million in 2019. This collaborative effort aims to boost competitiveness, attract more tourists, and increase tourism earnings across member states.
Kenya’s tourism ambitions are equally ambitious, targeting 5.5 million arrivals and $6.3 billion in tourism earnings by 2028. The KTB’s strategic marketing campaign underscores Kenya’s commitment to achieving these goals through innovative marketing approaches and strategic partnerships.
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