MTN Digital Infrastructure, the parent company of Bayobab, has appointed Nour Alkhatib as General Manager: Customer Success, effective 1 September 2026.
Alkhatib brings extensive experience across the telecommunications value chain, including marketing, communications, category management, customer experience and commercial strategy, with experience spanning Africa and the Middle East.
Since joining MTN, she has held several senior positions across the group and regional operations. In her most recent role as Principal: Marketing & Media Category at MTN Group GSSC in Dubai, she led media and marketing sourcing activities across more than 20 markets, while supporting strategic investments, supplier performance, governance and cost efficiency.
She also previously supported the rollout of MTN’s corporate identity across multiple markets and contributed to initiatives including CHASE and the Pro-Customer programme. She is a graduate of the MTN Rising Leader Programme, while her team received the 2025 Best Innovative Project Award.
Alkhatib holds a Mini MBA from Informa Telecoms & Media and a Bachelor’s degree in Media from Damascus University.
Her appointment is expected to strengthen Bayobab’s customer-centric approach as the company continues expanding its digital infrastructure services across Africa. The move also supports the company’s focus on customer success and service excellence as demand for reliable digital infrastructure grows across the continent.
