Cassava Technologies, a leading pan-African technology holding company, has entered into a strategic partnership with Egypt’s eFinance Investment Group to accelerate the adoption of digital solutions in Egypt and the broader MENA region. The partnership, announced during the 28th Cairo ICT Exhibition and Conference, highlights the shared commitment of both organizations to advancing digital transformation and economic growth in the region.
The collaboration will leverage Cassava Technologies’ extensive African communications infrastructure, footprint, and expertise across the continent. With a strong presence in the technology space, Cassava brings invaluable experience in driving digital solutions that have transformed industries across Africa. This partnership marks a significant step in Cassava’s expansion strategy into Egypt and the MENA region.
eFinance Investment Group, renowned for its leadership in digital payments infrastructure and digital transformation in Egypt, will contribute its local expertise and strong market presence to the partnership. With deep roots in key sectors, eFinance’s capabilities complement Cassava’s ambitions to deliver impactful digital solutions tailored to regional needs.
The partnership is set to unlock new opportunities for businesses and consumers by enhancing access to advanced digital technologies. By combining Cassava’s pan-African experience with eFinance’s expertise in Egypt, the collaboration will drive innovation and create solutions that address regional challenges while fostering growth.
Hardy Pemhiwa, president and group CEO of Cassava Technologies, emphasized the importance of the partnership, stating, “This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region. eFinance’s experience across key sectors in Egypt makes it an ideal partner for us as we expand our presence in Egypt and the region.”
This partnership reflects a shared vision of harnessing technology to fuel sustainable development and economic inclusion in Egypt and beyond. As both companies work together, their combined expertise and resources promise to bring transformative digital solutions to the forefront of the MENA region’s digital economy.
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