Safaricom has emerged as the most admired brand in Kenya, according to a recent report by Capital Club and Brand Africa in partnership with Gina Din Group. This recognition underscores Safaricom’s leadership in mobile money, internet services, and voice and data communications, reinforcing its dominant position in the market.
The study highlights Safaricom and M-Pesa as leaders not only in overall rankings but also in the telecommunications sector and brands contributing positively to society, people, and the environment. This acclaim reflects Safaricom’s extensive impact and its role in shaping the Kenyan market and its identity.
Despite Safaricom’s dominance, the study reveals that 56 percent of Kenyans believe in African products and firms, though only 26 percent of the admired brands originate from the continent. The Top 100 most admired brands in Kenya are predominantly European (30 percent), with African brands accounting for 26 percent, North American brands at 22 percent, Asian brands at 20 percent, and Oceania brands at 2 percent.
The report also highlights other notable brands, including Coca-Cola and Unicef, recognized for their contributions to society and the environment. In the retail segment, Naivas leads, with Kilimall and Sarit following. In the automotive sector, Toyota is preferred, followed by Honda and Mercedes-Benz.
In technology, popular platforms include Google, Microsoft, and Jumia, while Equity Bank leads in the financial services sector, followed by KCB and Cooperative Bank. This data underscores the strength and diversity of both Kenyan and international brands that drive the economy and shape the nation’s identity.
Gina Din, Founder and Chairman of Gina Din Group, emphasizes the importance of celebrating leading brands like Safaricom, Equity, and Tusker. She notes that these brands not only influence Kenya’s identity but also enhance the continent’s global narrative and potential.
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