Selar, Africa’s leading marketplace for digital creators, is expanding its footprint into Kenya, recognizing the country as the largest market in East Africa with a vibrant community of creators. The platform offers a robust e-commerce store builder that empowers creators to monetize their digital products, such as courses, e-books, music, art, and more. This expansion aligns with Selar’s mission to drive economic growth by providing Kenyan creators with the tools to effectively showcase and sell their digital content.
Douglas Kendyson, the founder of Selar, emphasized the significance of this expansion, stating that it’s one of the most crucial decisions the company has made. With over one million registered users and two hundred thousand creators across 15 African countries, Selar has already facilitated over Sh520 million in payments to African creators in the past year alone. The platform’s success highlights the growing potential of the digital creator economy in Africa, and its entry into Kenya is set to further enhance opportunities for local creators.
Kenya’s creative economy is a thriving sector, with the market size estimated at $3.08 billion in 2023 and projected to grow to $17.84 billion by 2030. This expansion into Kenya is part of Selar’s broader strategy to tap into this rapidly growing market, providing Kenyan creators with the opportunity to earn extra income through their creative skills and talents. Selar’s platform allows creators to customize their storefronts, set pricing, manage orders, and receive payments seamlessly, making it easier for them to succeed in the digital economy.
Selar’s expansion into Kenya is not just about providing a platform; it’s about empowering creators with the tools and insights they need to optimize their strategies for success. The platform offers analytics and performance tracking, helping creators make data-driven decisions to enhance their earnings. As part of its commitment to supporting the creative economy, Selar was recently accepted into a prestigious job tech accelerator program, receiving a $50,000 grant to further its mission.
With this expansion, Selar is poised to create more opportunities within the digital ecosystem, enabling more Kenyan and African creators to turn their passions into sustainable careers. The platform’s innovative approach to digital commerce is set to revolutionize the way creators in Kenya and beyond monetize their content, driving growth in the region’s creative economy.
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