Ethiopian Airlines Group is poised to strengthen Ethiopia’s e-commerce sector through a strategic partnership with AliExpress. The collaboration will utilize Ethiopian Airlines’ logistic hub to streamline the distribution of AliExpress products, potentially offering a significant boost to businesses seeking to penetrate international markets.
AliExpress, a global online retail platform under Alibaba Group, will officially launch its services in Ethiopia on August 22, 2024. The event at Skylight Hotel will mark a milestone in Ethiopia’s digital commerce landscape, with senior executives from both Ethiopian Airlines and AliExpress attending the launch.
This partnership is anticipated to be a game-changer for Ethiopia’s e-commerce industry, enabling greater market access for local businesses and fostering a more competitive global presence. The collaboration comes at a crucial time as the Ministry of Innovation & Technology (MINT) prepares to introduce a national e-commerce strategy aimed at filling the existing regulatory gaps.
The Ministry’s five-year strategy is designed to enhance the e-commerce sector by making it more accessible to both domestic and global markets. The strategy also aims to boost foreign exchange revenues and create an ecosystem equipped with robust regulations and advanced technology.
The new framework will clarify various e-commerce models such as business-to-business, business-to-consumer, and consumer-to-consumer transactions, ensuring that all operations are well-regulated and secure. This initiative aligns with Ethiopia’s broader economic goals of embracing digital transformation and integrating into the global digital economy.
The partnership between Ethiopian Airlines and AliExpress is expected to drive significant growth in Ethiopia’s e-commerce space, positioning the country as a key player in the digital economy and facilitating broader access to international markets.
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