ABSA Bank’s Q1 Profit Rises 34% to Sh5.9B
Absa Kenya has announced a remarkable 34% increase in net profit, reaching Sh5.9 billion for the period ending 31 March 2024. This significant growth underscores the success of the bank’s strategic focus on the retail market, as initially outlined in 2023. The retail banking model, targeting high-volume, low-margin operations for the low-income segment, has proven highly effective.
