Safaricom has disclosed that smartphones manufactured at its Athi River factory in Kenya will be priced up to 30 percent lower than imported models, aiming to bolster the adoption of 4G-enabled phones and boost revenue from data services.
Safaricom CEO Peter Ndegwa emphasized that the reduced pricing strategy is geared towards making phones more accessible to customers, rather than solely focusing on profit from assembly operations. He underscored the company’s intention to benefit customers through affordable devices, thereby enhancing revenue streams from existing business operations.
Operational since October, the phone assembly plant, known as East Africa Device Assembly Kenya Limited, is a collaborative effort between Safaricom, TeleOne, and Jamii Telkom. With an annual capacity of around three million devices, the plant aims to cater to regional demand and diversify its production beyond smartphones, potentially including central processing units (CPUs) and other household devices, as outlined by Mr. Ndegwa.
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