South African customer service technology startup Cue has secured US$5 million in new funding to accelerate the development of its AI-powered customer service platform, reinforcing the growing role of autonomous AI in transforming business-customer interactions.
Founded in 2015, Cue provides customer service software that enables businesses to manage customer conversations through chatbots and live chat across WhatsApp and other social channels. Today, the platform supports more than 500 companies across South Africa and the United Kingdom, helping organisations deliver faster, more efficient customer support.
The latest investment round was co-led by Knife Capital and FAM Investments and follows the company’s US$2 million funding round in early 2024. The new capital will be used to accelerate product innovation, expand internationally, strengthen enterprise integrations, enhance security capabilities and advance voice AI technologies.
Cue has continued to expand its artificial intelligence capabilities following the launch of its AI Agents solution, which enables businesses to automate routine customer enquiries, personalise interactions and deliver scalable customer experiences using autonomous AI.
Commenting on the investment, CEO Richard Nischk said businesses are increasingly recognising the need for unified AI-powered customer service platforms rather than relying on multiple disconnected solutions. As demand for AI-driven customer engagement continues to rise globally, Cue is positioning itself to become a leading provider of intelligent customer service technology for enterprises across international markets
