In a recent interview, Safaricom’s CEO, Peter Ndegwa, reaffirmed the company’s confidence in its fixed internet infrastructure, asserting that it remains unmatched in Kenya. Ndegwa emphasized that while satellite internet serves a role, it is seen by Safaricom as a “complementary” service rather than a direct competitor to its robust, land-based networks. In areas with well-established broadband, the need for satellite connectivity is diminished, according to Ndegwa.
For remote and rural regions, where fixed broadband infrastructure remains sparse, Ndegwa acknowledged that satellite internet could fill essential connectivity gaps. He praised the efforts of local Internet Service Providers (ISPs) in increasing access across the nation but highlighted satellite’s specific value in less accessible areas. As rural connectivity grows in importance, Safaricom recognizes the unique role satellite can play in extending reach to underserved areas.
Ndegwa did not rule out the potential for Safaricom to collaborate with leading satellite providers like Starlink, should the opportunity align with the company’s mission. Safaricom is open to strategic partnerships with satellite companies as they aim to serve these harder-to-reach markets. Vodafone, Safaricom’s parent company, has already engaged in a three-year partnership with AST SpaceMobile, conducting preliminary satellite tests that involve Safaricom in advancing connectivity.
Safaricom’s stance is clear: they do not view satellite providers as competition but rather as a complementary service that collectively enhances Kenya’s digital infrastructure. While Safaricom focuses on meeting customers’ needs with existing technologies, it also recognizes that satellite companies can play a role in closing remaining connectivity gaps in the region.
With Starlink’s recent entry and rapid growth in Kenya, the competition has intensified, with over 8,000 Kenyan subscribers already using Starlink. Starlink’s popularity stems from the high demand for reliable internet, especially in areas where existing ISPs may struggle. By offering a mini kit and a rental plan, Starlink has sought to appeal to a wider audience, challenging Safaricom and other providers to innovate in response.
As Starlink scales back on new subscriptions in urban areas due to bandwidth constraints, Elon Musk’s assurances that capacity will soon be expanded underline the demand for satellite services in Kenya. Safaricom, in response, has increased its internet speeds, reinforcing its commitment to delivering quality connectivity and retaining its leading position in Kenya’s internet landscape.
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