Jio Haptik, a global leader in AI-driven customer engagement, has announced an exciting partnership with du, the leading telecom and digital services provider in the UAE. Together, they aim to revolutionize the business landscape in the UAE by bringing Jio Haptik’s cutting-edge GenAI conversational suite to enterprises across the region. The collaboration was formalized at GITEX Global 2024, held at the Dubai World Trade Center, marking a significant step in expanding AI-powered customer engagement solutions.
This strategic partnership leverages Jio Haptik’s more than a decade of AI expertise, combined with du’s strong presence in the UAE’s telecom sector, to offer groundbreaking GenAI solutions to businesses. The goal is to enhance customer engagement and streamline contact center operations, ensuring an elevated customer experience for businesses across diverse industries in the UAE.
In line with the UAE’s vision of fostering innovation, Jio Haptik and du’s collaboration empowers enterprises to utilize GenAI for smarter, more efficient customer interactions. By harnessing the power of AI, businesses can not only drive more personalized conversations but also achieve operational efficiency and sustainable growth, positioning them ahead in the fast-evolving digital landscape.
A key element of the partnership is Jio Haptik’s ability to host its GenAI offerings and WhatsApp tools on du’s secure cloud platform. This ensures greater data privacy, regulatory compliance, and low-latency connectivity, offering businesses peace of mind while accessing cutting-edge AI-driven tools for customer engagement.
Jasim Al Awadi, Chief ICT Officer at du, emphasized the importance of this partnership in delivering innovative GenAI technology to businesses without concerns about data privacy. By combining du’s robust cloud infrastructure with Jio Haptik’s AI capabilities, this partnership empowers enterprises and SMBs in the UAE to provide exceptional customer experiences, personalize services, and enhance their operational efficiency.
Jio Haptik already has a solid presence in the UAE, serving prominent clients such as Al Futtaim Group, Careem, Lals Group, Al Mandoos, and Prime Healthcare. This collaboration with du further strengthens its position as a leader in delivering AI-powered customer engagement solutions, setting a new standard for customer service innovation in the region.
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