Frehiwot Tamru, CEO of Ethio Telecom, recently engaged in a strategic dialogue with Vikas Menon, Director of Business Development and Strategic Partnerships for the Middle East and Africa at Meta, alongside other senior executives from the company. The focus of this meeting was to enhance the digital service experience for customers in Ethiopia, a crucial step in expanding digital access and inclusivity in the country.
During the discussions, Meta announced the launch of its flagship program in Ethiopia in collaboration with Ethio Telecom. This partnership represents a significant milestone in their ongoing relationship, aiming to introduce initiatives that will not only increase data usage but also elevate the overall digital experience for users. This collaboration is set to play a pivotal role in transforming the digital landscape in Ethiopia.
One of the key highlights of this agreement is the provision of free access to Meta-Facebook services for customers, even in the absence of a balance. This initiative ensures that users can stay connected and informed without the barrier of cost, promoting greater digital engagement across the platform. Furthermore, critical information related to health, education, and job opportunities will also be available at no charge, fostering an informed and empowered citizenry.
Ethio Telecom’s CEO emphasized the necessity of enhancing digital inclusion in Ethiopia by leveraging the strengths of both companies’ platforms. He also highlighted the importance of bolstering digital literacy programs, supporting the local ecosystem through content creation, and initiatives aimed at cultural preservation. Additionally, discussions on enhancing cybersecurity measures and prioritizing customer data privacy were integral to the conversation.
Once implemented, this strategic collaboration is expected to significantly improve the accessibility and inclusiveness of digital services in Ethiopia. By enhancing digital literacy and creating a robust digital ecosystem, the partnership aims to deliver an exceptional experience for customers while fostering a more connected society.
In summary, the collaboration between Ethio Telecom and Meta signifies a forward-thinking approach to digital transformation in Ethiopia, promising a brighter and more inclusive digital future for all its citizens.
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