Peach Payments has announced a strategic collaboration with Sukhiba, a Kenya-based CRM platform, to revolutionize WhatsApp-based sales for South African merchants. This partnership will enable merchants to leverage Sukhiba’s innovative technology to integrate their catalogues into WhatsApp, allowing for seamless sales, payments, and delivery scheduling all within the messaging platform. By utilizing WhatsApp, the most popular social media platform in South Africa, merchants will have the opportunity to engage customers more effectively.
Through this partnership, Peach Payments will provide flexible payment solutions to merchants, enabling customers to make payments using various options including card, EFT, and buy-now-pay-later methods. The integration of Sukhiba’s chat commerce solution will enhance customer experience and streamline the sales process, offering a convenient, all-in-one tool for businesses to manage sales, marketing, payments, deliveries, and customer service.
Sukhiba, which was specifically designed to work via WhatsApp, is available in six African countries, including South Africa, Kenya, Tanzania, Rwanda, Uganda, and Nigeria, and has expanded to operations in Oman and India. With over 35,000 SMEs already benefiting from its services, this partnership is expected to further accelerate the adoption of conversational commerce and payments across South Africa.
A key advantage of this collaboration is that Peach Payments’ merchant clients will pay a monthly subscription fee, eliminating the need for the additional per-transaction fees typically charged by Sukhiba. This model is expected to provide cost savings to businesses while allowing them to optimize their sales channels through WhatsApp.
Peach Payments’ CEO and co-founder, Rahul Jain, emphasized the importance of this partnership, noting that it simplifies the management of all customer-related activities, from sales and payments to loyalty programs, on a platform that is already widely used by South African consumers. As companies continue to shift their focus to digital channels, this solution provides a more efficient way to engage customers.
The partnership is a step forward in advancing chat commerce in South Africa, aligning businesses with consumer preferences for more personalized and convenient interactions. It represents a new chapter in how businesses can utilize social media platforms to drive engagement and increase sales, while ensuring customer satisfaction remains a priority.
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