Carry1st, a leading game publisher based in South Africa, has announced a significant partnership with music streaming platform Audiomack, aimed at expanding access to music subscriptions across Africa. This partnership will allow users to purchase Audiomack subscriptions using local payment methods, simplifying the process for millions of users across the continent.
Audiomack, a platform that boasts over 30 million monthly users, is known for its music streaming and discovery services. Through this collaboration, Audiomack’s popular subscription plans—day, week, and month passes—will now be available in local currencies through the Carry1st Shop. This rollout will cover key African markets, including Nigeria, Egypt, Ghana, South Africa, Kenya, Morocco, and more, enabling seamless access to Audiomack’s premium content.
Carry1st’s innovative payment solution, Pay1st, will power this integration. It allows users to pay for digital services through various local methods such as mobile money, digital wallets, and bank transfers. This solution is a game-changer, particularly in regions where traditional payment systems are not as prevalent, making it easier for consumers to enjoy digital content.
Guillaume Noé, VP of Growth for Platform at Carry1st, emphasized the broader impact of the partnership, stating that they are not only unlocking gaming experiences for African consumers but also bringing music that resonates with their preferences to the forefront. This aligns with Carry1st’s mission to enhance access to digital entertainment across Africa.
From Audiomack’s perspective, the partnership is expected to drive greater engagement across the continent. Charlotte Bwana, VP of Marketing at Audiomack, expressed confidence in the collaboration, noting that Carry1st’s success in growing the African gaming industry will likely be replicated in the music streaming space. This strategic move represents a major step forward for both platforms.
As the digital economy in Africa continues to grow, partnerships like this one between Carry1st and Audiomack highlight the importance of localized solutions for reaching diverse audiences. This collaboration promises to transform the accessibility of premium music streaming across the continent, further cementing Africa’s position as a key player in the global digital landscape.
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