The HMD Barbie phone has officially arrived, marking an exciting collaboration between HMD and Mattel. This retro flip phone is designed to offer a nostalgic touch while catering to those seeking a digital detox from their smartphones. The Barbie flip phone stands out with its straightforward functionality, limited to calls and texts, making it an ideal choice for users wanting a break from app overload.
Powered by KaiOS 3.1, the phone features custom Barbie icons, ringtones, and wallpapers, with the classic snake game given a Barbie-themed twist. HMD has incorporated several digital detox features, including self-care reminders, digital well-being tips, and a Barbie meditation app, aimed at encouraging users to embrace a more mindful approach to technology.
The device is equipped with a Unisoc T107 chipset, offering storage options starting at 128MB expandable to 32GB via microSD, and RAM options ranging from 64MB to 512MB. It includes a 5MP primary camera and a 0.3MP secondary camera (VGA), but notably lacks a selfie camera. The phone features a 2.8-inch TFT LCD main screen and a 1.77-inch external screen, supporting basic functionalities with a touch of flair.
The HMD Barbie phone boasts a 1450mAh battery with Type-C charging support, and includes essential connectivity options such as Bluetooth 5.0, WiFi, and a headphone jack. It also comes with wireless FM radio, enhancing its appeal as a versatile feature phone.
Inside the box, users will find accessories that enhance the Barbie experience, including Barbie stick-on gems, a color-matched polishing cloth, attachable phone charms, two replaceable back covers, and a beaded phone strap. These additions aim to make the phone not only functional but also fun and engaging for Barbie enthusiasts.
Lars Silberbauer, Global Chief Marketing Officer at HMD, highlighted the phone’s role in offering a break from the constant digital noise, while Ruth Henriquez, Head of Licensing at Mattel EMEA, emphasized the innovative and playful aspects designed to delight Barbie fans worldwide. This launch successfully merges cultural icon status with modern digital needs.
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