Absa Bank has embarked on an ambitious brand expansion strategy, focusing on regional towns for new growth. The bank has recently opened its latest branch in Rupa’s Mall, Eldoret, marking its 85th branch in Kenya. This expansion will provide customers with access to a comprehensive range of services including transactional accounts, savings accounts, deposit accounts, Shari’ah-compliant solutions, and financial advisory services.
Absa Bank Managing Director and Chief Executive Officer (CEO) Abdi Mohamed emphasized the bank’s commitment to enhancing customer experience and serving the underbanked populations. The new branch in Eldoret, the bank’s second in the town, is a testament to this commitment. Mohamed highlighted the importance of extending banking services to the growing business community in the Rift Valley region.
Eldoret, Kenya’s fifth-largest town, is a significant economic hub known for its contributions through large-scale grain farming, dairy and horticultural farming, trade and commerce, manufacturing, hospitality, tourism, and a rapidly growing micro, small, and medium enterprise sector. Absa’s presence in Eldoret aims to support these diverse economic activities by offering enhanced banking services.
The strategic location of the new branch in Rupa’s Mall, an expansive development spread over 8.5 acres, provides the bank with a steady footfall of customers seeking a one-stop shop for all their investment, banking, and trading needs. The mall features a supermarket, restaurants, offices, banks, a cinema theater, a children’s play area, a water park, and various retail shops and boutiques, making it an ideal location for the bank’s operations.
The Rupa’s Mall branch will cater to the growing consumer and business markets in Eldoret and its surrounding areas. It will offer diverse services including forex exchange, money transfer, bill payment, and digital services, among others. This expansion is part of Absa Bank’s broader strategy to accelerate its customer-centric approach by increasing its physical presence and leveraging digital capabilities.
Through the opening of additional branches, Absa Bank aims to enhance its agency banking network and continue its mission of providing accessible and comprehensive banking solutions to underserved regions. This expansion underscores the bank’s dedication to supporting local communities and contributing to regional economic growth.
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