KTB Targets Sports Tourism with Paris Olympics

The Kenya Tourism Board (KTB) has announced an ambitious plan to leverage the upcoming Paris Olympics as a platform to promote Kenya’s sports tourism potential. Principal Secretary John Ololtuaa emphasized that the Olympics provides a golden opportunity to highlight Kenya’s prowess not only in athletics but also as a prime tourism destination. The KTB aims to capitalize on the global stage to showcase the nation’s rich cultural heritage and diverse attractions.

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PrideInn Westlands Hotel Launches Eco-Friendly Restaurant

PrideInn Hotels & Resorts unveiled Sayari, an eco-friendly restaurant located at their PrideInn Westlands outlet. This launch aligns with the hotel chain’s commitment to sustainability and follows their rebranding effort from last November. The restaurant, named “Sayari” which means “planet,” represents a significant step in PrideInn’s long-term energy efficiency and environmental strategy.

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AI in Kenya Predominantly Used in Agriculture, Report Shows

The adoption of Artificial Intelligence (AI) in Kenya is predominantly focused on the agricultural sector, with machine learning technologies being utilized to provide data-driven insights that enhance productivity for local farmers. The ‘AI for Africa’ report by the Global System for Mobile Communications Association (GSMA) reveals that agriculture and food security account for 49 percent of all AI applications in Kenya, followed by climate action and energy use cases at 26 percent and 24 percent, respectively.

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Kenyan Firms Invest Sh21B in Foreign Tech Experts

Investment by Kenyan firms in foreign technology research and development experts has surged to nearly Sh21 billion, reflecting a significant shift towards global IT advancements. According to the Kenya National Bureau of Statistics (KNBS), local businesses increased their expenditure on non-resident research services to Sh20.9 billion in 2022, a dramatic rise from Sh575.3 million the previous year. This sector now represents 12.1 percent of all services expenditure by Kenyans, up from just 0.3 percent in 2021.

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DRC Leads Profits for Kenyan Bank’s Regional Subsidiaries

The Democratic Republic of Congo (DRC) has surpassed Rwanda as the most profitable market for Kenyan bank subsidiaries in the East African Community bloc, underscoring the significant opportunities in the mineral-rich Central African nation. Recent data from the Central Bank of Kenya (CBK) reveals that pre-tax profits for regional subsidiaries of Kenyan banks more than doubled to Sh66.13 billion in 2023 from Sh32.51 billion in 2022, with the DRC contributing the largest share of 45.52 percent (Sh30 billion).

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Sama, UoN Partner to Boost Generative AI in Africa

Sama, a leading provider of data annotation and model validation solutions, has announced an exciting partnership with The University of Nairobi (UoN) to advance the Generative AI (GenAI) industry in Kenya. This collaboration aims to provide UoN students and faculty with invaluable exposure to the rapidly evolving GenAI field through part-time employment opportunities with Sama.

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