
KTB Targets Sports Tourism with Paris Olympics
The Kenya Tourism Board (KTB) has announced an ambitious plan to leverage the upcoming Paris Olympics as a platform to promote Kenya’s sports tourism potential. Principal Secretary John Ololtuaa emphasized that the Olympics provides a golden opportunity to highlight Kenya’s prowess not only in athletics but also as a prime tourism destination. The KTB aims to capitalize on the global stage to showcase the nation’s rich cultural heritage and diverse attractions.