MTN Group, Africa’s leading telecommunications provider, has selected M&C Saatchi Abel and its network of firms as its global marketing partner. This strategic collaboration, effective January 1, 2025, underscores MTN’s commitment to crafting impactful marketing strategies tailored to its diverse markets.
The partnership announcement, made yesterday, highlights MTN’s rigorous selection process, which identified M&C Saatchi Abel for its proven track record in driving growth and enhancing brand value for multinational corporations. With expertise in digital transformation and customer engagement, M&C Saatchi Abel is well-positioned to align with MTN Group’s forward-looking vision.
In a statement, Bernice Samuels, MTN Group’s marketing executive, expressed confidence in the partnership, citing M&C Saatchi Abel’s progressive approach and track record in the marketing domain. Samuels emphasized that the collaboration aims to not only redefine MTN’s brand presence but also enhance customer experiences on a global scale.
Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, echoed the sentiment, affirming the firm’s commitment to leveraging industry insights and innovative marketing strategies to support MTN’s growth objectives and elevate customer satisfaction. The partnership sets the stage for remarkable milestones in the telecommunications industry.
