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Kenyan tech start-up Wowzi has been chosen for Diageo’s global mentorship program, alongside 16 other digital innovators from around the world. This initiative by Diageo Plc aims to foster growth-stage start-ups by providing coaching and connections with industry experts.
Wowzi’s platform streamlines creator marketing workflows, aligning perfectly with the program’s goals. Through Fusion by Diageo, participants will undergo two phases of development, culminating in a ‘demo day’ where up to five concepts will progress to a pilot stage.
Selected start-ups will receive support to refine and launch new products, potentially forging commercial relationships with Diageo.
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