Commercial International Bank (CIB), talabat, and Mastercard have joined forces to accelerate Egypt’s transition toward a cashless economy through the launch of a co-branded credit card designed for the digital generation. This strategic partnership aligns with Egypt Vision 2030 and reinforces the commitment of the three organizations to expand digital payment adoption, enhance financial inclusion, and deliver modern financial solutions tailored to evolving consumer lifestyles. The new card aims to provide unmatched convenience, security, and value across digital transactions, particularly in the fast-growing online food and grocery delivery sector.
The co-branded CIB talabat Mastercard credit card introduces a range of customer-centric features that enhance everyday spending. Cardholders will benefit from monthly cashback of up to EGP 1,200, a one-time welcome bonus of up to EGP 2,000, and exclusive in-app discounts. Additionally, users will enjoy zero delivery fees from selected merchants, reinforcing customer loyalty while driving digital engagement. Beyond talabat’s ecosystem, the card rewards users with 1% cashback on all other purchases, further promoting digital payments beyond traditional cash transactions.
This collaboration highlights the role of embedded finance in shaping the future of digital lifestyles. By integrating financial solutions with daily consumer activities such as food delivery and online shopping, CIB, talabat, and Mastercard are positioning themselves at the forefront of financial innovation. The launch reflects a broader goal of making digital payments more accessible, attractive, and beneficial to a wider segment of the population, supporting Egypt’s efforts to build a resilient, inclusive digital economy.
Through this partnership, Mastercard continues its mission to drive digital transformation in emerging markets. The company emphasizes its support for Egypt’s Digital Economy strategy and the role of technology in enhancing customer experience. CIB echoes this commitment, positioning the new card not just as a financial tool, but as a lifestyle product that transforms the way customers interact with everyday commerce, reinforcing convenience, accessibility, and long-term value.
As Egypt continues its digital evolution, the strategic alliance between CIB, talabat, and Mastercard represents a pivotal step in reshaping consumer behavior and enabling a fully integrated digital ecosystem. By prioritizing innovation, financial inclusion, and user convenience, this partnership sets a new standard in the financial services and e-commerce sectors—marking a significant milestone in Egypt’s journey toward a cashless future.
