SPORTY TV has secured a historic and groundbreaking agreement with FIFA to broadcast all 104 matches of the FIFA World Cup 2026™ – Canada, Mexico and the United States™ in South Africa on a Pay TV basis. The landmark deal positions the platform at the forefront of sports media innovation across the continent and marks a major milestone in its rapid expansion within the African media landscape.
Just one year after entering the market, SportyTV has transitioned from a challenger brand to a leading force in sports broadcasting. Following its bold entry into South Africa through the FIFA Club World Cup 2025™ coverage, the platform has now secured the biggest sporting event globally, strengthening its dominance in one of Africa’s most competitive media environments.
All 104 World Cup matches will be available through SportyTV’s fully integrated OTT platform, distributed across major television ecosystems and supported by its mobile application on both Android and iOS. This ensures a seamless, accessible, and premium viewing experience designed to reach audiences at scale across South Africa.
The production strategy will match the magnitude of the rights, with SportyTV delivering extensive pre-match and post-match coverage from its advanced studios in Cape Town and Madrid. The broadcast will be supported by leading commentators and top-tier football analysts, with additional details on the full pundit lineup expected to be announced soon.
Beyond live broadcasts, SportyTV will implement a comprehensive 360° content strategy, combining real-time digital storytelling, social-first engagement, and on-ground reporting from across the United States, Canada, and Mexico. This approach reinforces its ambition to become the definitive home of the FIFA World Cup 2026™ in South Africa, as it continues to shape the future of sports media on the continent.
