Ghana’s fast-growing digital banking startup, Affinity Africa, has surpassed the 100,000-customer milestone, marking a major achievement for the company as it continues to redefine financial inclusion across the country. Founded in 2022 by Tarek Mouganie and publicly launched in 2023, Affinity has quickly gained traction as a fully regulated, branchless digital bank, providing accessible, affordable, and transparent financial services to individuals and MSMEs.
The milestone reflects Affinity’s rapid organic growth, largely driven by customer advocacy and word-of-mouth referrals rather than heavy marketing. This success underscores the company’s ability to meet the real financial needs of Ghanaians through a seamless digital experience. Affinity offers a comprehensive suite of financial services, including personal and SME accounts, savings, money transfers, investments, payments, and credit facilities — all designed to make banking simpler and more inclusive.
Earlier in 2025, the company closed an oversubscribed US$8 million seed funding round to deepen its footprint in Ghana and expand into new African markets. The startup also continues to introduce innovative financial products, such as Affinity Boost — a goal-based savings solution helping individuals and small business owners accelerate their financial ambitions with competitive returns and transparent terms.
CEO and Founder Tarek Mouganie noted that Affinity’s achievement proves that accessible and fair banking can thrive in Africa without the need for excessive marketing spend. “Reaching 100,000 customers ahead of schedule demonstrates that when you design a product that genuinely serves people’s needs, customers themselves become your biggest advocates,” he said, emphasizing that the company’s growth is rooted in trust, value, and customer satisfaction.
As more Ghanaians embrace digital finance, Affinity Africa continues to set itself apart as a people-first digital bank focused on financial empowerment. By leveraging data-driven insights, technology, and proprietary credit underwriting models, Affinity is unlocking access to credit for many first-time borrowers — helping households and small businesses build resilience and prosperity in a rapidly changing economy.
