MTN has been ranked South Africa’s most valuable brand in the 2026 Kantar BrandZ Top 30 Most Valuable South African Brands ranking, with a brand value of US$5.345 billion, reflecting continued growth in customer confidence as the Group expands connectivity, digital and financial services across Africa.
According to Kantar, MTN’s brand value has increased by 124% since 2024. The BrandZ rankings combine financial performance with consumer perceptions to measure the value brands contribute to their businesses and their future growth potential. This year’s study was based on insights from more than 49,000 consumers across 890 brands spanning 57 categories.
The recognition comes as MTN enters the next phase of its Ambition 2030 strategy, which prioritises delivering a superior customer experience while expanding digital and financial inclusion across its markets.
MTN said the ranking reflects the trust customers continue to place in the brand and reinforces its commitment to creating long-term value through reliable connectivity, digital innovation and inclusive financial services that support individuals, businesses and communities across Africa.
The latest recognition also follows Brand Finance’s 2026 rankings, which named MTN South Africa’s and Africa’s most valuable brand for the 13th consecutive year, further highlighting the company’s continued brand leadership on the continent.
