365 Digital has expanded its partnership with Google, becoming the authorised sales representative for Google Ads products and services in Côte d’Ivoire, Mauritius, Seychelles and Réunion, reinforcing its role in supporting digital advertising growth across Africa.
Under the expanded agreement, 365 Digital will provide advertisers and agencies in the four markets with local commercial support, strategic guidance and dedicated account management to help businesses maximise the value of Google’s advertising solutions. The partnership aims to improve access to digital marketing expertise while accelerating the adoption of data-driven advertising technologies.
As part of the expansion, the company is launching an Africa Centre of Excellence in South Africa. Operating through a hub-and-spoke model, the centre will provide campaign strategy, technical support, conversion measurement, optimisation services and advertiser training while supporting local teams across the four markets.
According to 365 Digital, the investment reflects its commitment to combining local market expertise with Google’s global advertising ecosystem to help businesses grow, strengthen agency capabilities and contribute to the development of Africa’s digital economy. Google also reaffirmed its commitment to providing advertisers and small businesses with data-driven advertising solutions that support growth at every stage.
The expanded collaboration highlights the increasing demand for digital advertising expertise across Africa as businesses continue investing in online marketing, customer engagement and digital transformation to reach new audiences and drive sustainable business growth.
