Hisense South Africa is marking a major milestone with the launch of its first-ever premium brand store at Canal Walk Shopping Centre in Cape Town this November. Strategically opening ahead of Black Friday, the new store will offer customers exclusive in-store promotions, interactive demonstrations, and early access to Hisense’s latest range of high-end, locally manufactured technology. This move demonstrates Hisense’s unwavering commitment to delivering innovation, quality, and affordability to South African consumers while elevating their retail experience to international standards.
This flagship launch represents more than retail expansion; it is a testament to Hisense’s 29-year journey in South Africa—built on sustained investment in manufacturing capabilities, technology ecosystems, and economic development. The store embodies Hisense’s vision of a future where South Africans do not just consume world-class technology but actively participate in its production and innovation. By offering direct access to cutting-edge products—from AI-enabled fridges to premium gaming televisions—the brand is showcasing the next era of connected living.
Central to this announcement is Hisense SA’s long-term investment in the Atlantis Special Economic Zone, where its local manufacturing plant has been operating for over a decade. With more than R350 million invested and over a thousand local jobs created, the facility manufactures both for domestic and international markets, including exports to the UK. This proudly South African operation underscores the brand’s deep-rooted commitment to job creation, skills transfer, and industrial growth.
Hisense’s commitment to empowering local communities extends beyond manufacturing. The recent launch of a SETA-accredited learnership programme will provide 100 young people from Atlantis with practical training and career opportunities, positioning the company as a catalyst for economic inclusion and youth development. This aligns with national goals of fostering innovation, enhancing employability, and building sustainable growth.
As the Canal Walk store prepares to open its doors, Hisense reinforces its vision of transforming the customer experience through immersive, interactive, and future-focused retail spaces. With this new premium store, Hisense is not only bringing global technology trends to South Africa but is also building a legacy of inclusive innovation, manufacturing excellence, and economic empowerment for generations to come.
