PayTabs Egypt and Valu have joined forces in a strategic partnership to accelerate Egypt’s digital payment transformation through the launch of the Valu Merchant App. The app introduces a smart, contactless payment experience, empowering merchants to accept digital payments directly from their smartphones without the need for traditional point-of-sale (POS) hardware. This marks a major milestone in simplifying payment acceptance and expanding access to digital financial tools across Egypt’s retail landscape.
The partnership leverages PayTabs’ award-winning payment orchestration infrastructure and Valu’s strong fintech network to reshape how merchants and consumers interact. By enabling merchants to accept payments via QR-powered technology, the collaboration eliminates physical POS limitations, reduces operational costs, and enhances transaction speed. The result is a modern, frictionless, and highly secure payment ecosystem that reflects Egypt’s growing appetite for digital commerce and mobile-first solutions.
According to Haytham Morsy, Vice President of Commercial & Business Development at PayTabs Egypt, the initiative is a critical step toward achieving true financial inclusion. It places advanced digital payment capabilities in the hands of small and medium-sized merchants who previously lacked access to such tools. With just a smartphone, business owners can now process transactions securely, improve customer experiences, and expand their growth potential — all while supporting Egypt’s broader digital economy goals.
Valu’s Head of E-commerce & Payments, Omar Magdy, emphasized that the collaboration goes beyond launching a new product — it’s about redefining retail efficiency. The Valu Merchant App, powered by PayTabs’ QR technology, offers instant payment confirmations, real-time reporting, and seamless onboarding. By removing barriers to entry and providing a cost-effective solution, the app empowers merchants across diverse sectors such as electronics, fashion, and healthcare to adopt digital payments with ease and confidence.
This partnership represents a key turning point for Egypt’s fintech sector, highlighting how innovation, collaboration, and technology can drive financial inclusion and business transformation. By integrating secure, paperless, and contactless solutions, PayTabs Egypt and Valu are laying the groundwork for a more connected, cashless, and resilient economy — one where digital payments become the norm rather than the exception.
