Pick n Pay has appointed Kerry Janse van Rensburg as its new Head of Digital Operations, marking a pivotal step in the retailer’s next phase of digital transformation. Her appointment underscores Pick n Pay’s commitment to redefining how customers interact with the brand—both in-store and online—by creating a unified, data-driven, and customer-centric digital ecosystem. Kerry’s vision centers on transforming digital operations into a powerful growth engine that connects every touchpoint and enhances overall customer engagement.
With years of experience in digital leadership across multiple industries, Kerry brings a wealth of insight into aligning technology with tangible business outcomes. She emphasizes that digital channels must not function as add-ons but as core components driving growth and operational efficiency. Her approach focuses on measurable impact, adaptability, and aligning innovation with the company’s strategic goals. Under her leadership, digital transformation at Pick n Pay aims to deepen engagement and ensure that each interaction—whether physical or digital—feels meaningful and rewarding to customers.
Kerry’s strategic priorities for the coming year include strengthening the e-commerce experience to match the convenience and reliability customers associate with in-store shopping. She plans to harness data and technology through personalization, analytics, and retail media to drive deeper connections and better returns. Additionally, she seeks to build robust operational foundations powered by automation, integrated systems, and improved collaboration across teams, ensuring Pick n Pay becomes more agile and responsive in a fast-evolving retail environment.
Recognizing the increasing competition in South Africa’s retail landscape, Kerry believes Pick n Pay’s core strengths—its trusted brand, national scale, strong supply chain, and well-established Smart Shopper loyalty program—offer a powerful base for digital growth. By fusing these strengths with innovation in convenience, pricing, and engagement, she envisions creating a seamless experience where customers enjoy the best of both worlds: trusted in-store interactions supported by intelligent digital touchpoints that enhance satisfaction and loyalty.
At the heart of Kerry’s leadership philosophy is collaboration and continuous learning. She aims to foster a culture of innovation where teams view digital as a central driver of growth rather than a support function. This includes leveraging supplier partnerships, conducting collaborative workshops, and creating open channels for ideas that respond to real customer needs. For her, true innovation begins with listening—to communities, brands, and consumers—and ends with delivering solutions that make an impact.
