Moroccan influencer marketing startup Hypeo Ai has secured an undisclosed investment from Renew Capital to accelerate the growth of its AI-powered influencer marketing platform. Founded in 2024 by Meriam Bessa, Oussama Sekkat, and Salah Eddine MIMOUNI, Hypeo Ai is designed to streamline influencer campaigns across Africa and the Middle East, addressing inefficiencies caused by manual tracking and fragmented tools. The investment will support the company’s mission to build smart infrastructure for the region’s growing influencer economy.
Hypeo Ai enables brands to connect with both human and AI-powered creators in under 15 minutes, offering an end-to-end campaign workflow. Its platform provides smart matching, pricing insights, and real-time performance tracking, allowing brands to run faster, more efficient campaigns while giving creators the tools to collaborate seamlessly. By integrating AI into the workflow, Hypeo Ai reduces administrative overhead and ensures campaigns are optimized from start to finish.
Meriam Bessa, co-founder and CEO of Hypeo Ai, emphasized the importance of building smart infrastructure for the region. She highlighted that while Africa and the Middle East have abundant creative talent, what has been missing is technology that facilitates efficient collaboration between brands and creators. Hypeo Ai’s platform bridges this gap, enabling faster connections, better matches, and smarter campaign management.
The new funding positions Hypeo Ai to scale its platform, expand its reach across Africa and the Middle East, and continue developing innovative AI tools for the influencer marketing ecosystem. By providing a unified, AI-driven solution, Hypeo Ai aims to transform how brands and creators interact, setting new standards for efficiency, transparency, and impact in the regional influencer economy.
