Schneider Electric East Africa has introduced a new eCommerce platform, transforming the procurement process and expanding market reach across the region. This platform offers a seamless, efficient way for resellers, system integrators, industry maintenance teams, building managers, and end-users to access Schneider Electric’s comprehensive product range. By ensuring direct delivery to customers’ doorsteps, it eliminates the need for intermediaries and simplifies product acquisition for various industries.
Geraldine Sande, Channel Sales Leader for Schneider Electric East Africa, highlighted that the platform caters to a diverse customer base, including residential and commercial users, as well as specifiers working on projects and seeking quotes. This launch bridges a critical gap in Schneider Electric’s brand visibility, ensuring that customers no longer face the challenges of navigating through multiple partner platforms to access products.
For distributors, the eCommerce platform offers a strategic advantage by driving consumer demand for their stocked products and providing preferential pricing for bulk orders. This direct connection with customers helps streamline inventory management, reduce overhead costs, and increase sales volumes, addressing initial concerns about potential market share erosion.
Sande noted that the platform is an opportunity for distributors to expand their business by tapping into previously untapped customer segments. With improved sell-out rates and better access to customers across East Africa, distributors can enhance profitability while staying competitive in a rapidly evolving market.
This platform reflects Schneider Electric’s commitment to innovation and its vision for a more connected and accessible supply chain. By addressing key challenges in the procurement process, the company is setting new standards for customer experience and operational efficiency in the energy solutions sector.
Schneider Electric’s eCommerce launch is a major milestone in driving growth and sustainability in East Africa. By leveraging technology to improve product accessibility, the company is not only empowering its customers but also strengthening its position as a leader in energy solutions across the region.
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