CFAO Motors Kenya has made a significant entry into the electric mobility space by introducing fully electric vehicles, marking a departure from the hybrid models it launched last year. This initiative is spearheaded through Loxea, the company’s leasing and fleet management subsidiary, which has become the official distributor of BYD electric vehicles (EVs) in Kenya. With this move, Loxea is poised to meet the growing demand for 100 percent electric vehicles available for both leasing and purchase, aligning itself with the evolving mobility landscape in the country.
Kenya’s electric vehicle market is witnessing rapid growth, especially over the past two years, as both local and international players compete for market share. The increasing demand for environmentally friendly and cost-effective transportation options, alongside supportive government policies, has created a conducive environment for competition within the EV sector. This growth trajectory presents significant opportunities for businesses and consumers alike as they seek greener alternatives to traditional vehicles.
Jennifer Kinyoe, Managing Director of Loxea, emphasized that the company’s diversification into electric vehicles is a strategic move aimed at contributing to Kenya’s green energy goals. She stated, “Our broader vision is to lead in Kenya’s evolving mobility ecosystem, offering a comprehensive suite of services associated with electric cars.” This includes not only the supply of EVs but also the installation of electric charging stations, maintenance and repair services, and the provision of spare parts, enhancing the overall EV ownership experience.
The Kenyan government is also playing a pivotal role in promoting electric vehicles as part of its commitment to reducing emissions by 32 percent by 2030 and decreasing reliance on oil imports. Trade and Industry Cabinet Secretary Salim Mvurya noted that the country’s peak electricity demand is lower than its generation capacity, enabling effective utilization of off-peak hours for EV charging. These factors are vital enablers of EV adoption that will significantly drive the energy transition in the mobility sector.
The growing electric mobility market is witnessing increased competition from various players. Roam, an early pioneer in EV technology, focuses on converting traditional combustion engine vehicles into electric ones and manufacturing electric motorcycles and buses aimed at public transport operators. Additionally, Kenyan startup Kiri EV is targeting the market with electric motorcycles designed for urban commuting, planning to ramp up production to meet rising demand in the delivery and boda boda sectors.
Furthermore, the arrival of Nissan’s Leaf by Autopax showcases the expanding options available in the market. Although not officially available in Kenya, Tesla has captured interest among a small group of affluent private customers who are importing the vehicles for their advanced technology and high performance. With Loxea’s latest entry into the electric mobility sector, Kenya is well on its way to establishing a robust ecosystem for sustainable transportation solutions.
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