Acer Africa has announced a strategic partnership with Syntech Distribution to expand its reach across the continent, with a focus on Google Chromebooks. This partnership will enable Acer to enhance its collaboration with educational partners, especially in the deployment of Google for Education solutions, while Syntech will distribute Acer’s entire line of commercial products.
As part of this new venture, Acer aims to bring more Google devices to the market, alongside its renowned range of commercial products, providing African customers with access to cutting-edge technology. This move further underscores Acer’s commitment to empowering education and businesses across the region.
The partnership comes at an exciting time for Acer, as the company has also revealed its plans to start manufacturing monitors in South Africa. This manufacturing initiative, announced in June, will provide affordable access to technology, driving economic growth and social development across Africa.
Glenn Du Toit, Acer Africa’s country manager, expressed confidence in the partnership with Syntech, emphasizing the value of Syntech’s strong distribution network and market expertise. He noted that the collaboration will allow Acer to be more customer-centric, offering a platform to reach new markets with innovative devices like Chrome OS and Microsoft-powered solutions.
Ryan Martyn, co-founder and sales and marketing director of Syntech, highlighted the importance of using technology to improve lives in Africa. Through this partnership, Syntech aims to deliver Acer’s products to more consumers, contributing to technological advancement across the continent.
This collaboration marks an important step in Acer Africa’s growth strategy, enabling the company to strengthen its position in the SADC region and beyond. It reflects both companies’ shared vision of using technology as a catalyst for transformation across Africa.
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