NTT DATA has announced a significant multi-year partnership with Arsenal FC, marking a milestone as the club’s official digital transformation partner. This collaboration adds to NTT DATA’s growing list of global sports and major event technology partnerships.
The partnership aims to revolutionize the Arsenal supporter experience through cutting-edge technology. Over the coming years, NTT DATA will leverage its advanced digital transformation capabilities to enhance Arsenal’s digital platforms and overall performance. This will strengthen the club’s connection with its global fan base.
Key to this partnership is the implementation of sophisticated data analytics tools, machine learning, and real-time integrations. These technologies will allow Arsenal to deliver a hyper-personalized supporter experience, offering tailored content and exclusive insights to fans worldwide.
Juliet Slot, Chief Commercial Officer at Arsenal, expressed enthusiasm about the partnership. She emphasized how enhancing digital capabilities is crucial for improving the club’s engagement with supporters and driving performance and growth.
Niccolo Spataro, CEO of NTT DATA UK and Ireland, highlighted Arsenal’s global recognition and commitment to exceptional supporter experiences. He noted that the club’s focus on innovation aligns with NTT DATA’s values, and they look forward to using their expertise to support Arsenal’s digital transformation efforts.
NTT DATA, a leading expert in sports technology, has previously supported major sporting events such as The Open and the NTT INDYCAR SERIES. Through real-time data analysis, AI, digital twin technology, and Private 5G, NTT DATA continues to enhance fan experiences and bring sports events closer to audiences globally.
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