Kenchic, renowned for its poultry products, has launched Kenbeef, a new line of premium beef cuts catering to the growing demand for quality beef in Kenya. Jim Tozer, Managing Director of Kenchic, unveiled Kenbeef, featuring premium cuts like ribeye and sirloin, alongside processed items such as sausages, burger patties, and boerewors.
Tozer emphasized Kenchic’s commitment to innovation and sustainable growth through Kenbeef. The company collaborates with farmers who prioritize animal welfare and environmental responsibility, ensuring that Kenbeef meets high standards of quality and sustainability. These products are now available at leading supermarkets, convenience stores, and Kenchic butcheries across the country.
The launch of Kenbeef responds to the increasing demand for premium beef in Kenya. According to the Kenya Market Trust survey, the nation consumes approximately 648,000 metric tons of beef annually, while local production capacity stands at 300,000 metric tons. This disparity underscores the need for accessible and superior beef products like Kenbeef to meet consumer preferences.
Kenchic aims to broaden the availability of Kenbeef across Kenya, ensuring consumers can enjoy high-quality beef products conveniently. The introduction of Kenbeef not only enhances Kenchic’s product portfolio but also strengthens its position in the market as a provider of diverse protein options.
Consumers can now purchase Kenbeef at various retail outlets, making it easier to access premium beef cuts and processed beef items such as sausages and burger patties. This strategic rollout enhances customer convenience and satisfaction, meeting the evolving preferences of Kenyan consumers.
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