CFAO Motors Kenya has officially rebranded to CFAO Mobility Kenya, marking a strategic move to enhance its position as a leading provider of multi-brand mobility solutions in the region. This transformation aligns with global branding standards set by the Corporation for Africa & Overseas (CFAO Group), reflecting their commitment to delivering innovative automotive solutions tailored to diverse customer needs.
Managing Director Arvinder Reel emphasized that the rebranding enables CFAO Mobility Kenya to expand its product portfolio, including Hybrid Electric Vehicles and future plans for Electric Vehicles, alongside conventional Internal Combustion Engine vehicles. This strategic shift aims to optimize operations and deliver enhanced value across all customer segments.
Under the new identity, CFAO Mobility Kenya aims to strengthen its market presence and diversify business lines, spanning from pre-owned vehicle sales to comprehensive auto services and spare parts distribution. This holistic approach underscores their dedication to offering end-to-end mobility solutions that drive economic empowerment and operational excellence.
The company, known for its dominance in passenger and commercial vehicle markets, plans to continue investing in expanding its fleet offerings and enhancing after-sales services through a network of 42 branches and service centers nationwide. This commitment ensures customers receive exceptional support throughout their vehicle ownership journey.
In 2023, CFAO Mobility Kenya maintained significant market leadership, capturing a 32% share of the automotive market with robust sales across renowned brands like Toyota, Volkswagen, Suzuki, Mercedes Benz, and more. This growth underscores their pivotal role in shaping Kenya’s automotive sector and fostering sustainable mobility solutions.
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