CityBlue Hotels strengthens its ESG commitment with an equity investment in Farm to Feed, a B2B platform tackling food loss and boosting farmer income across Africa.
CityBlue Hotels has aligned its impact investment strategy through an equity stake in Farm to Feed, a platform empowering farmers by sourcing surplus produce that would otherwise go to waste. This initiative not only enhances food security but also reduces greenhouse gas emissions from food decay.
In Sub-Saharan Africa, where up to 50% of crop production is lost pre-consumption, Farm to Feed addresses critical market access challenges for farmers, particularly with imperfect produce often overlooked by traditional markets.
Founder and CEO of Farm to Feed, Claire van Enk, emphasizes the urgent need for sustainable solutions post-COVID, underscoring how food loss impacts both economies and the environment. The platform’s tech-driven approach integrates on-the-ground logistics to efficiently transport produce, setting a new standard for food sustainability in Kenya.
CityBlue Hotels, backed by its parent company The Diar Group, enhances its ESG credentials by partnering with Farm to Feed. This collaboration aims not only to drive positive social impact but also to pioneer sustainable practices within the hospitality sector across Africa.
Speaking at the Africa Hotel Investment Forum 2024, Jameel Verjee, Founder and CEO of CityBlue Hotels, highlights their commitment to fostering a circular food system and invites other businesses to join in promoting food security and climate resilience in Africa.
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