Exciting news from Infobip! The global cloud communications platform has officially become an Independent Software Vendor (ISV) with access to Oracle Integration Cloud, marking a significant milestone in enhancing customer experiences across various sectors. Now, businesses leveraging Oracle solutions can seamlessly integrate Infobip’s powerful omnichannel platform via Oracle Cloud Marketplace (OCM), enabling them to orchestrate robust interactions that drive customer satisfaction, sales growth, and campaign performance.
Oracle Cloud Marketplace serves as a pivotal platform for Oracle customers seeking innovative business applications and services. Infobip’s inclusion expands the marketplace’s offerings, providing unique solutions that extend Oracle Fusion Cloud Applications capabilities. This collaboration empowers businesses in banking, retail, hospitality, and beyond to deliver personalized conversational experiences across multiple communication channels.
Through this integration, Oracle users gain valuable customer insights that enable them to refine campaign strategies and nurture leads throughout the entire customer journey. Infobip’s extensive network of over 800 direct operator connections ensures reliable delivery of more than 100 billion messages annually, complementing Oracle’s top-tier marketing and sales solutions for both B2C and B2B companies.
Stephen Streich, Oracle’s Group Vice President of Product Management for Marketing, emphasized Oracle’s commitment to enhancing customer engagements through advanced communication solutions. He highlighted how Infobip’s capabilities will empower Oracle customers to leverage data intelligently, thereby driving continuous value and improved customer experiences.
Infobip’s journey with Oracle began in 2018 as a member of Oracle PartnerNetwork (OPN), facilitating seamless consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. This collaboration has already enabled over 18 billion interactions across 65 customers, leveraging platforms like WhatsApp, Viber, and SMS to deliver personalized messaging and foster stronger customer relationships.
Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip, underscored the importance of meeting consumer expectations for seamless conversational experiences across preferred channels. By expanding their integration with Oracle as an ISV, Infobip is poised to empower enterprises across diverse industries to enhance conversions, boost sales, and foster customer loyalty through comprehensive omnichannel communication solutions.
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