YoLa Fresh, a Moroccan agri-tech startup building a transparent and sustainable fresh food network, has secured a US$7 million pre-Series A funding round. This significant investment will fuel their expansion across Africa and empower them to tackle food security challenges.
Founded by Larbi Alaoui Belrhiti and Youssef Mamou, YoLa Fresh connects farmers directly with retailers and food service companies through their innovative platform. By leveraging cutting-edge technology, they track produce from farm to retail, ensuring transparency and minimizing waste within the food supply chain.
This impressive funding round was led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO. The capital will be used to expand YoLa Fresh’s logistics network, bolster their technology infrastructure, and empower more farmers to deliver high-quality produce directly to consumers.
“We’ve achieved remarkable traction in less than a year,” said Youssef Mamou, co-CEO of YoLa Fresh. “This funding validates our innovative business model and empowers us to expand our reach across Africa.”
“With this investment, we’ll create a positive impact on the entire food ecosystem,” said Larbi Alaoui Belrhiti, co-CEO. “YoLa Fresh is well-positioned to offer real value to customers while revolutionizing Africa’s agricultural sector through digital supply chain technology.”
Al Mada Ventures’ managing director, Omar Laalej, echoed their enthusiasm: “We’re delighted to support YoLa Fresh’s growth and commercialization strategy. They are a game-changer in Africa’s agricultural landscape.”
YoLa Fresh’s success story is a beacon of hope for Africa’s future. Their innovative approach to food security paves the way for a more sustainable and efficient agricultural sector, benefiting both farmers and consumers.
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